Maximizing Member Engagement at Scale

5/13/2025
11:00 AM – 12:00 PM CT (60 minutes)
Zoom Meeting

Every Health Plan Alliance member focuses on engagement, because without it, you can't deliver on your mission and improve the health of the populations in your care. But the strategies and tactics of member engagement mean orchestrating a complex ecosystem. Multiple departments (and external vendors!) are all reaching out to members for different reasons, and the coveted "360-degree view" of a member's interactions with a health plan is incredibly difficult to build and - then maintain. 

In this webinar, Vitality's team of experts walk attendees through an approach that blends the latest innovations in data and tech with the power of the human touch - that concierge service regional health plans are known for. Together, we explore how health plans can implement scalable strategies to transform their relationships with members, close gaps in care, and unlock health outcome improvements. 

This webinar is intended for:

• Strategic leaders responsible for designing your members' experience across every channel.
• Quality, risk adjustment and care management leaders driving engagement and seeking to close gaps in care.
• Product design teams looking to build differentiated offerings that incorporate rewards and incentives in an actuarially grounded way to guarantee return on investment.

Event Learning Objectives

• Discover how to meet people where they're at by combining technology and data with the human touch through a digitally integrated member journey.
• Uncover scalable strategies to engage members across the cost spectrum, from low-cost to high-cost members.
• Explore how behavioral science can help with effective techniques for promoting and influencing changes in behavior, from preventive measures to complex care compliance.
• Examine case studies and success stories of organizations that have transformed their health engagement strategies and identify best practices for implementation.

Experience the future of personalized member engagement and learn how to deliver it at scale. Actuaries, data and behavioral scientists from Vitality demonstrate how regional health plans can blend data science, technology, and dynamic content to deliver truly personalized experiences across every touch point and engage your entire member population.

Notice to participants

This sponsored webinar provides you the opportunity to learn from this organization's subject matter experts and hear about their programs and services. Please note that this does not constitute an endorsement by the Health Plan Alliance.

Questions or feedback?

Contact Jaime González, Chief Business Development Officer, at jaime.gonzalez@healthplanalliance.org or 972-830-6355.