Drive Engagement and Outcomes in Medicare Advantage

Tuesday, 1/28/2025
11:00 AM CT – 12:00 PM CT (60 minutes)
Vendor Spotlight Host: Vitality Group 

When it comes to Medicare Advantage, activating your members and driving engagement in the most critical activities that generate meaningful outcomes is easier said than done. We all know the Member Experience is at the heart of it – How easy is it for your members to engage with you? How quickly can you build a relationship of trust, particularly when the member is enrolled by a broker? Through hours of interviews with regional health plan leaders,

Kristin Rodriguez and her R&D team at Vitality identified five key areas that prevent HPA member health plans from executing their ideal vision for the MA member experience:
1. Fragmented Member Experience: Communications are siloed across teams, making it difficult to educate members on their available benefits in a personalized way.
2. Onboarding Challenges: Onboarding is a critical moment, but plans are often constrained, particularly during AEP.
3. Vendor Fatigue: Both you and your members face too many apps and multiple platforms, leading to a lack of awareness and spotty utilization of supplemental benefits.
4. Data Analytics: While there is an abundance of data, much of it is siloed, making it hard to gain actionable insights to get ahead of rising risks.
5. Resource Constraints: Limited IT capacity, budget constraints, and competing priorities make it nearly impossible to execute "big swings."

Don't miss this opportunity to transform your Medicare Advantage member journey and drive meaningful outcomes. Join Vitality and discover how their innovative engagement framework can help you excite, activate, engage, reinforce, and retain your members from day one.

Notice to Participants:
Please note that this webinar is a Vendor Spotlight and will be a capabilities-focused presentation. While this vendor is not under contract with the Health Plan Alliance, we believe this webinar will provide you the opportunity to learn more about this vendor and the programs and services it provides. Offering this webinar does not imply that the Health Plan Alliance endorses this vendor. The webinar is merely for informational purposes only. Should you wish to share feedback and/or have questions about this vendor, please contact Jaime González, the Alliance’s Chief Business Development Officer, at jaime.gonzalez@healthplanalliance.org or 972-830-6355.

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