Consumer and Employer Market Strategies

Event Date: 7/19/2016 - 7/21/2016

Event Overview

Join your Alliance peers for a value visit focused on new strategies and approaches to succeed in consumer and employer markets .

Sessions will include:

Staying ahead of fast-evolving consumer expectations
Identifying critical opportunities to engage consumers and rapid fire case studies on key initiatives plans have pursued to improving their engage at these key touchpoints
Understanding disruptors and innovators in the market and anticipating the next big solutions
Leveraging what we know about consumer adoption of technology
Adapting to employers demands for better quality, lower cost and outstanding customer experience

SPECIAL EVENT: Innovation Vendor Fair. Meet innovators who offer new consumer-facing technologies that will differentiate you.

Who should attend?

Sales, Marketing, Product Development, Market Strategy and Exchange Team Executives and Managers

Functions

Tuesday, July 19, 2016

6:00 - 8:00 pm Networking dinner for event delegates. Restaurant location to be announced.

Wednesday, July 20, 2016

6:30 - 9:00 pm Networking dinner for event delegates. Restaurant location to be announced.

Agenda

For a printable, detailed agenda click here

AGENDA AT A GLANCE

Tuesday, July 19

7:30 – 8:00 Registration and Breakfast

8:00 – 8:30 Welcome and Introductions

8:30 – 10:00 Health Care 2016: The Year of Customer Connections

10:00 – 10:30 Break

10:30 – 12:00 Case Study: The Member Journey

12:00 – 1:00 Lunch

1:00 – 1:45 Case Study

1:45 – 2:30 Case Study

2:30 – 3:00 Fitness Break

3:00 – 3:45 Case Study

3:45 – 4:30 Case Study

5:45 Bus Departs for Dinner

Wednesday, July 20

8:00 – 8:30 Breakfast

8:30 – 10:00 Disruptors, and Innovators: Understanding Those Trying to Develop the Next Experiential Solution

10:00 – 10:30 Break

10:30 – 12:00 Consumer Adoption of Health Care Innovations

12:00 – 1:00 Lunch

1:00 – 1:30 Innovation in Consumer Engagement

1:30 – 2:00 Introductions to Innovators

2:00 – 2:30 Fitness Break

2:30 – 4:30 Innovation Fair

4:30 – 5:00 Wrap Up to Innovation Fair

5:30 Bus Departs for Dinner

Thursday, July 21

8:00 – 8:30 Breakfast

8:30 – 9:30 What Is On the Mind of Employers

9:30 – 10:30 Case Study: SelectHealth’s Share product

10:30 – 10:45 Break

10:45 – 11:30 The Large Employer Opportunity

11:30 – 12:30 Designing Products for the Small Group Market

12:30 Wrap up and Box Lunch

Documents

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7/28/2016

Presentation: Research Results Unveiled: Navigating Consumer Health Care Delivery
John Park with Alegeus presents research which provides insights into the spending and saving ?moments of truth? that consumers will face. Suggests strategies to empower consumers to better navigate financial impact from health care events.

7/28/2016

Presentation: What Is On the Mind of Employers? Employers' Perspectives on Health Benefits and Health Care Delivery
Steve Wojcik with National Business Group on highlights employers? long-term outlook for offering health benefits, controlling health care costs, and engaging employees in their health and health care.

7/28/2016

Presentation: Case Study: SelectHealth's Share Product
SelectHealth?s Share product is key component of Intermountain Healthcare?s Shared Accountability model of providing better care and improved health at the lowest sustainable costs.

7/28/2016

Presentation: How Do You Capture the Large Employer Opportunity?
Consultants with Willis Towers Watson provide an overview of the key factors that influence large employer decision making, how these factors vary by industry and the implications on health system product design and pricing, particularly in the area of direct contracting.

7/28/2016

Presentation: Market Strategies: Should a Commercial Health Plan Enter the Small Group Self-funded Market?
Consultants with Summit Re believe that momentum is building for smaller and smaller employer groups to explore options in self-funding and in this session describe alternatives regional health plan can pursue in this market.

7/28/2016

Presentation: Flash Case Study - Individualize-Enterprise-wide Digital Strategy
Health Alliance Plan and Henry Ford Health System joined forces to install a leading content management system and transformed their digital properties which enables their member and patient functionality

7/27/2016

Presentation: Health Care 2016 - The Year of Customer Connections
Lindsay Resnick with Wunderman Health identifies four essential themes that will influence product or service preference and determine brand strength with health care consumers

7/27/2016

Presentation: Case Study - A Strategy in the Making - The Journey to an Improved Member Experience
Geisinger Health Plan and their partners at Red Privet describe an intensive research and strategy project to improve their member experience including an understanding of member wants, needs, and satisfaction.

7/27/2016

Presentation: Flash Case Study - Navigate - Member Orientation
Community Health Options created a member education program to inform and empower members, many purchasing insurance for the first time, in understanding and getting the most from their plan.

7/27/2016

Presentation: Flash Case Study - Anticipate - Improving Access

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Attendees

Below is a list of all delegates registered to date for this event

Anne Armao
ALLIANCE MEMBER
VP, Member Experience and Product Development at SummaCare

Toni Frawley
ALLIANCE MEMBER
Director, Commercial Product Development & Strategy at Health Alliance Plan (HAP)

Jennifer Hunt
ALLIANCE MEMBER
AVP Actuarial Services at Paramount Health Care

Michelle James
ALLIANCE MEMBER
Senior Product Development Manager at Intermountain Healthcare

Tracie Kinaitis
ALLIANCE MEMBER
Director, Broker Relations at SummaCare

Michelle Skelly
ALLIANCE MEMBER
Director of Marketing and Communications at Alliant Health Plans

Laura Smollar
ALLIANCE MEMBER
Provider Relations Representative at Alliant Health Plans

Andrew Weintraub
ALLIANCE MEMBER
VP of Sales & Retention at Health Alliance Medical Plans

Rui Cabral
HEALTH SYSTEM/MEDICAL GROUP (ALLIANCE MEMBER OWNER/PARTNER)
Product Support Representative, Commercial Products at Neighborhood Health Plan of Rhode Island