WundermanThompson Health
Member Level: VendorVendor Overview
Description of Services: We are proud to be strategic partners of nearly 60 managed healthcare clients including providers and payers – Medicare, senior products, group and under 65 individual direct pay. This collective industry experience and our organizational commitment to rigorous direct marketing processes ensures that we deliver repeatable, best-in-market results. From strategic planning, to creative design, to campaign measurement and everything in between, we have created proprietary processes and tested deployment methodologies that drive exceptional results.
Wunderman’s experience and perspective provides an intrinsic value to our clients to include:
• In-depth knowledge of CMS Marketing Guidelines
• Extensive testing experience and proven creative strategies for healthcare products
• In-depth understanding of Medicare-specific targeting approaches and contact strategies
• Advanced analytics solutions designed specifically to optimize marketing effectiveness
• Compiled data and segmentation tools specifically for healthcare clients
• Absolutely no product, audience, or compliance learning curve
• Benchmark metrics and knowledge of best practices across the payer industry
Primary Service: Marketing/Member Materials
Secondary Service: Enterprise Data
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530 Maryville Centre Drive
Suite 300
St. Louis, MO 63141
(314) 590-8300
https://www.wundermanthompson.com/
Documents
Presentation: COVID and the Health Plan Customer - A Roadmap for Vaccination Outreach
As part of the Member Experience Learning Collaborative, WundermanThompson Health shares best practices on building trust among your health plan members by assisting them during the COVID vaccination rollout.
Recording: 5 Themes That Will Drive Healthcare Marketing in 2019
Lindsay Resnick, well-known and respected among Alliance marketers for his expertise and experiences, shares his insights on 5 trends health plan marketers should be focusing on in 2019.
Healthcare's Blame Game
Whether it’s providers, payers and employers engaging in contract disputes finger-pointing over network configuration and payment formulas, or big pharma trading accusations about who’s to blame for the country’s health care cost crisis, engaging in a ‘it’s your fault or you’re not playing fairly’ argument accomplishes little. It’s time to stop the healthcare blame game.
Marketing Maturity Curve
Wunderman Health provides a snapshot of the marketing maturity curve depicting the transition from campaign-focused to customer-focused levels.
Presentation: 5 Themes That Will Drive Healthcare Marketing in 2019
Lindsay Resnick, Wunderman Health, shares his insights on 5 themes that health plan marketers and customer experience managers should be focusing on in 2019 to keep pace with customer expectations.
Audio: Health Care 2016: The Year of Customer Connections
Lindsay Resnick with Wunderman Health identifies four essential themes that will influence product or service preference and determine brand strength with health care consumers
Presentation: Health Care 2016 - The Year of Customer Connections
Lindsay Resnick with Wunderman Health identifies four essential themes that will influence product or service preference and determine brand strength with health care consumers