Deft Research

Presentation: Deft Research: Putting your best foot forward with brokers and consumers
Deft Research presents how to navigate challenging terrain when it comes to articulating your value proposition at the ACA & Government Programs Value Visit in Dallas, Tx.

Recording: What prospective MA members consider when shopping and choosing: National trends
Deft Research presents on benefit design: How important are specific supplemental benefits to seniors and how do these benefits lead to shopping and switching? This was shared at the Fly-in: MASBC PY 2024 in Irving, TX.

Presentation: What prospective MA members consider when shopping and choosing: National trends
Deft Research presents on benefit design: How important are specific supplemental benefits to seniors and how do these benefits lead to shopping and switching? This was shared at the Fly-in: MASBC PY 2024 in Irving, TX.

Presentation: Understanding Medicare, ACA, and Commercial Group
Deft Research shares data from Deft's most recent Medicare, ACA, and Group research into what consumers want in these rapidly changing markets. This was shared at the 2022 Sales and Marketing Value visit.

Presentation: Deft Research - June 16, Session 1
Deft Research offers a high-level review of finding from their anticipated study: The Impact of COVID-19 on Medicare's 2021 AEP.

Recording: Deft Research on COVID-19's Impact on 2021 AEP - June 16, Session 1
Deft Research offered a high level review of findings from its anticipated study: The impact of COVID-19 on Medicare's 2021 AEP.

Survey says! Consumer reactions and buying behavior during 2020 AEP
Deft Research provides an overview of the most recent AEP study, with a focus on how MA beneficiaries are shopping and what drives their purchasing decisions. Presented at the Medicare Advantage Product Design Fly-In in February, 2020.

Presentation: Consumer Insights Drive AEP Growth - Market Research Meets Predictive Analytics
Carrot Health and Deft Research join forces to share how consumer research combined with data analytics create the foundation for data-driven decisions that can drive successful AEP campaigns in highly competitive markets.

Recording: Consumer Insights Drive AEP Growth - Market Research Meets Predictive Analytics
Carrot Health and Deft Research join forces to share how consumer research combined with data analytics create the foundation for data-driven decisions that can drive successful AEP campaigns in highly competitive markets.

Presentation: OEP - The good, the bad and the ugly
Deft Research reports on its observations of the 2019 OEP: What motivated members to switch from one plan to another? And what made a member stay put, despite the opportunity? This study, plus the group discussion generated, will provide insights and take aways to enrich your own OEP strategy back home.