5 Key Customer Experience Trends for 2017
Zipari on behalf of Donna Peeples, Pypestream
02/09/2017
2017 is going to be a transformative year in many ways but none more so than in the business-consumer relationship. The way in which these two entities connect and interact is undergoing a massive overhaul. Most importantly, the communication flows both ways. The days of a one-way monologue, at the customer, are over. Instead there must be a real-time, two-way dialogue with the customer. Consumers have an abundance of channels at their disposal and can effortlessly communicate with brands - or about brands - like never before. As such, they have more control over how brands communicate and interact with them. They’re empowered, and this changes how businesses approach their customer experience. So, in the spirit of the New Year, here are my top 5 customer experience predictions and trends for 2017.