Consumer and Employer Market Strategies

Event Date: 7/19/2016 - 7/21/2016

Event Overview

Join your Alliance peers for a value visit focused on new strategies and approaches to succeed in consumer and employer markets .

Sessions will include:

Staying ahead of fast-evolving consumer expectations
Identifying critical opportunities to engage consumers and rapid fire case studies on key initiatives plans have pursued to improving their engage at these key touchpoints
Understanding disruptors and innovators in the market and anticipating the next big solutions
Leveraging what we know about consumer adoption of technology
Adapting to employers demands for better quality, lower cost and outstanding customer experience

SPECIAL EVENT: Innovation Vendor Fair. Meet innovators who offer new consumer-facing technologies that will differentiate you.

Who should attend?

Sales, Marketing, Product Development, Market Strategy and Exchange Team Executives and Managers

Functions

Tuesday, July 19, 2016

6:00 - 8:00 pm Networking dinner for event delegates. Restaurant location to be announced.

Wednesday, July 20, 2016

6:30 - 9:00 pm Networking dinner for event delegates. Restaurant location to be announced.

Agenda

For a printable, detailed agenda click here

AGENDA AT A GLANCE

Tuesday, July 19

7:30 – 8:00 Registration and Breakfast

8:00 – 8:30 Welcome and Introductions

8:30 – 10:00 Health Care 2016: The Year of Customer Connections

10:00 – 10:30 Break

10:30 – 12:00 Case Study: The Member Journey

12:00 – 1:00 Lunch

1:00 – 1:45 Case Study

1:45 – 2:30 Case Study

2:30 – 3:00 Fitness Break

3:00 – 3:45 Case Study

3:45 – 4:30 Case Study

5:45 Bus Departs for Dinner

Wednesday, July 20

8:00 – 8:30 Breakfast

8:30 – 10:00 Disruptors, and Innovators: Understanding Those Trying to Develop the Next Experiential Solution

10:00 – 10:30 Break

10:30 – 12:00 Consumer Adoption of Health Care Innovations

12:00 – 1:00 Lunch

1:00 – 1:30 Innovation in Consumer Engagement

1:30 – 2:00 Introductions to Innovators

2:00 – 2:30 Fitness Break

2:30 – 4:30 Innovation Fair

4:30 – 5:00 Wrap Up to Innovation Fair

5:30 Bus Departs for Dinner

Thursday, July 21

8:00 – 8:30 Breakfast

8:30 – 9:30 What Is On the Mind of Employers

9:30 – 10:30 Case Study: SelectHealth’s Share product

10:30 – 10:45 Break

10:45 – 11:30 The Large Employer Opportunity

11:30 – 12:30 Designing Products for the Small Group Market

12:30 Wrap up and Box Lunch

Documents

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8/12/2016

Audio: Navigating Consumer Health Care “Moments of Truth”
John Park with Alegeus presents research which provides insights into the spending and saving “moments of truth” that consumers will face. Suggests strategies to empower consumers to better navigate financial impact from health care events.

8/12/2016

Audio: Flash Case Study: Navigate – Member Orientation
Community Health Options created a member education program to inform and empower members, many purchasing insurance for the first time, in understanding and getting the most from their plan.

8/12/2016

Audio: Disruptors and Innovators: Understanding Those Trying to Develop the Next Experiential Solution
Richard Goldman with Competiscan covers how, technologically-driven companies have had a significant impact on the lives and expectations of consumers and shares insights into what these companies offer, how customers react to them and how they are leveraging their products/services.

8/12/2016

Audio: Case Study: A Strategy in the Making – The Journey to an Improved Member Experience
Geisinger Health Plan and their partners at Red Privet describe an intensive research and strategy project to improve their member experience including an understanding of member wants, needs, and satisfaction.

8/12/2016

Audio: Flash Case Study: Individualize – Enterprise-wide Digital Strategy
Health Alliance Plan and Henry Ford Health System joined forces to install a leading content management system and transformed their digital properties which enables their member and patient functionality

8/12/2016

Audio: Flash Case Study: Earn Trust – Value Added Products
Information security is a high priority and concern for members. Learn about Health First’s value-add credit monitoring and ID protection offering.

8/12/2016

Audio: Flash Case Study: Anticipate – Improving Access
Health New England is using Teledoc to impact consumer behavior, specifically to divert unnecessary ER visits provide 24-hour access to care, and access when traveling.

8/12/2016

Audio: Health Care 2016: The Year of Customer Connections
Lindsay Resnick with Wunderman Health identifies four essential themes that will influence product or service preference and determine brand strength with health care consumers

8/12/2016

Audio: Flash Case Study: Simplify – The Customer Experience Pre- and Post-Membership
With nearly a year into Medicare Advantage, Johns Hopkins describes how they realigned their sales and marketing teams’ structure and focus around the customer state, rather than purely on an individual function.

8/12/2016

Audio: Innovation in Consumer Engagement
A discussion around Innovation in Consumer Engagement

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Attendees

Below is a list of all delegates registered to date for this event

Anne Armao
ALLIANCE MEMBER
VP, Member Experience and Product Development at SummaCare

Toni Frawley
ALLIANCE MEMBER
Director, Commercial Product Development & Strategy at Health Alliance Plan (HAP)

Jennifer Hunt
ALLIANCE MEMBER
AVP Actuarial Services at Paramount Health Care

Michelle James
ALLIANCE MEMBER
Senior Product Development Manager at Intermountain Healthcare

Tracie Kinaitis
ALLIANCE MEMBER
Director, Broker Relations at SummaCare

Michelle Skelly
ALLIANCE MEMBER
Director of Marketing and Communications at Alliant Health Plans

Laura Smollar
ALLIANCE MEMBER
Provider Relations Representative at Alliant Health Plans

Andrew Weintraub
ALLIANCE MEMBER
VP of Sales & Retention at Health Alliance Medical Plans

Rui Cabral
HEALTH SYSTEM/MEDICAL GROUP (ALLIANCE MEMBER OWNER/PARTNER)
Product Support Representative, Commercial Products at Neighborhood Health Plan of Rhode Island